About Erin (Pina!)

I’m Erin Hynes, the Canadian blogger behind Pina Travels, and a member of the Travel Media Association of Canada (TMAC). I run my blog Pina Travels, with the help of my husband Lucas.

On my award-winning blog, I write about how to travel in a mindful way. I also host Curious Tourism, an award-nominated podcast that explores issues related to responsible travel.

I’m an active member of the Travel Media Association of Canada, and my profile has been featured on Business Insider, AFAR Media, in the Toronto Star, and True North Living. Recently, I published an opinion piece covering how to travel more consciously in the age of overtourism, for the Toronto Star.

Between 2022 and 2024 I’ve been nominated in 6 categories for the Traverse Creator Awards, winning the award for Best Written Piece and Best 12-Month Achievement. In 2023, I was shortlisted as Travel Creator of the Year by the Influence Awards.

I’ve worked with brands and DMOs across Canada and internationally, like HipCamp, Blue Cross, Aisle, Visit Caledon, Tourism Prince Edward Island, and Visit Algarve.

On my blog I write guides that cover responsible tourism topics like, how to avoid overtourism and tips for traveling sustainably. And, I write destination guides that include responsible travel tips within them! While I cover many international destinations, I focus much of my content on my adventures around my home province, Ontario.

To see my full media kit and rate card, contact me by email at erin@pinatravels.org.

Pina Travels Audience

My audience is primarily based in Canada, USA, UK, and Europe. To see my full media kit and rate card, contact me by email at erin@pinatravels.org.

  • 28,600 followers on Instagram
  • 20,800+ followers on TikTok
  • 50,000+ monthly blog readers
  • 2,000+ podcast subscribers
  • 300+ email subscribers

How Can We Work Together?

I’ve been blogging since 2019, and since then have worked with several brands and businesses in tourism. Aside from blogging, I am a full-time digital marketer in the tech field. As a result I’m professional to work with and I understand what is expected of me in a partnership. With all campaigns, I aim to create a cohesive and compelling story across my channels, and I always follow up with a metrics report so you can see the results of our partnership.

Partnership opportunities can include, but are not limited to:

  • Hotel, hostel, and other accommodation reviews
  • Travel gear and accessory reviews
  • Day or multi-day tour reviews
  • Attractions and activities
  • Press trips
  • Sponsored posts
  • Partnered content
  • Professional photography
  • Sponsored podcast episodes

To see my full media kit and rate card, contact me by email at erin@pinatravels.org.

Travel Content I Create

Here are just some things I can offer you if we work together:

  • Social media coverage (TikTok, Facebook, Instagram, Pinterest – Total reach of 50k +)
  • Blog coverage (50k+ monthly readers)
  • Photo and video content (incl. usage rights)
  • Audio content
  • User generated content (UGC)
  • Reviews on external websites (ex. TripAdvisor, HostelWorld)
  • Podcast content

To chat with me about potential partnership opportunities or other ideas, and to see a full media kit and rate card, contact me by email at erin@pinatravels.org.